Top 6 benefits of blogging for your small business
For Small businesses, blogging/vlogging is worth the time and effort. Well maintained blog and thoughtfully written posts on a regular basis is a relatively easy, inexpensive way to enhance inbound marketing efforts that drives traffic to your site, and attract more prospective customers.
Here are statistics that would surprise you with the power of underdog blogs.
37% of marketers find that blogs are the most important method of content marketing.
Companies that blog enjoy 97% more inbound links over blogless competitors.
Websites with blogs have 434% more indexed pages than websites without blogs.
B2B businesses are more likely to blog than B2C businesses.
94% of those who share posts do it because they think it will be helpful to others.
B2B companies with blogs get 67% more leads than those without.
Companies that blog enjoy 97% more inbound links over blogless competitors.
Websites with blogs have 434% more indexed pages than websites without blogs.
B2B businesses are more likely to blog than B2C businesses.
94% of those who share posts do it because they think it will be helpful to others.
B2B companies with blogs get 67% more leads than those without.
Here are few prominent benefits of blogging for small and medium businesses
1. Establish strong relationship with your prospective and existing customers
Blogging/vlogging connects you with your site visitors. Also strike conversation with readers through comments and feedback at the end of post by asking questions. With your responses you would successfully build rapport with your readers.
2. Boost Search Engine Optimization
Fresh and valuable content attracts more searches. Consistently blogging supplies new content to indexes that create new opportunities to plug-in all important keywords that increase SERPS (Search Engine results pages). Readers who benefitted from your blog post would start referencing/linking your articles/blog posts on your website providing added benefits from backlinking.
3. Develop your business into thought leader as well as industry leader
By providing expert and valuable information through your blog post, you build trust within your industry. Within a few months to years you would build a reputation of a leader with impactful views. These efforts are critical for small businesses seeking credibility to compete with larger companies.
4. Value provider blog for your loyal readers
Business blogging provides value to readers that attract to your site again and again anticipating more benefits. Posts or tips that solves their routine problems or provide them hints to make their life easier leads more trust and more business.References to success stories or testimonials in blog generates positive emotions in readers to take action to reach out or buy.
5. Helps in lead generation
Your blog could play a crucial role in driving readers to send email from interest leads by asking them to subscribe to your blog posts. Those emails could be used as a communication channel for marketing purposes. Apart from gaining a regular audience you will have new opportunities for email marketing to promote your business, offer deals. More the frequency, more chances of converting those readers into customers.
6. Sharing opportunity for readers
Empowered by your blog post, readers are always inspired to share your blog to others. Then it may be tweet, link, email etc. but for you it is free promotion to validate your business credibility.
Above all blogging is very cost effective, offers lasting benefits and boosts search engine ranking, increases traffic and nurtures stronger relationships with new and potential customers.
Are you interested in creating blogs and maintaining one for your business? We can help with that. The Sukathaa team offers a wide range of digital design and marketing solutions to meet your exact needs. No time to write a blog post? No problem. Sukathaa team of copywriting and content creation team members can help you to create valuable and thoughtfully written posts for your business blog.
